Social media should be part of any marketing mix: itâ€™s a cheap, effective and easy-to-use marketing tool. Not only that, but unlike traditional face-to-face media, social media allows you to communicate with a large number of people in a short space of time, with a few taps on the keyboard or your phone. People people talk about products and services. They talk about a great coffee they had at a particular cafĂ©, or they moan about the awful service they experienced at their local garage. If youâ€™re not on social media, chances are you wonâ€™t hear about these conversations. With a social media presence, you can listen to what customers are saying about your business, your competitors and your industry â€“ and can step in and join the conversation if necessary.
With social media you can have two-way conversations with your customers. Unlike other marketing channels, itâ€™s not just you broadcasting your message to your target audience. With social media, you can ask questions, respond to comments and build a better relationship with your small business customers.
Speaking of which, it’s a message you can pass on to them as well – social media’s a great way for them to grow their business. The below article looks at how using LinkedIn can help boost sales – well worth sharing.
Read the full article at: channels.theinnovationenterprise.com