Thursday, 21 June 2018

Information and commentary for the small business banking industry

Boosting sales. Talk with small businesses over social media

25 Apr

Social media should be part of any marketing mix: it’s a cheap, effective and easy-to-use marketing tool. Not only that, but unlike traditional face-to-face media, social media allows you to communicate with a large number of people in a short space of time, with a few taps on the keyboard or your phone. People people talk about products and services. They talk about a great coffee they had at a particular café, or they moan about the awful service they experienced at their local garage. If you’re not on social media, chances are you won’t hear about these conversations. With a social media presence, you can listen to what customers are saying about your business, your competitors and your industry – and can step in and join the conversation if necessary.

With social media you can have two-way conversations with your customers. Unlike other marketing channels, it’s not just you broadcasting your message to your target audience. With social media, you can ask questions, respond to comments and build a better relationship with your small business customers.

Speaking of which, it’s a message you can pass on to them as well – social media’s a great way for them to grow their business. The below article looks at how using LinkedIn can help boost sales – well worth sharing.

Read the full article at:

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