Read the full article at: www.cio.com
We’ve talked quite a bit this year about the benefits of social media, and how it’s an essential tool for banks and their small business customers. Social media allows a bank to engage with their customers, build and maintain relationships, and generate new leads.
It’s also an effective marketing tool… but this is where the mistakes are made.
Social media shouldn’t be used as an advertising tool in itself. It’s really more of a complementary device, one that should be used to drive traffic to the bank’s website, where the products and financial solutions are located.
Think of it this way – you wouldn’t go to a party, be introduced to someone for the first time and immediately start telling them about your latest lending package. No – you strike up a conversation, get to know them a bit better, and when the talk turns to work, then you might slip in that your bank’s currently got a great financial solution on offer, and that they should check out your website.
It’s the same with social media. It should be seen primarily as a communication and relationship tool, not an advertising device.
The below article looks at other social media mistakes and how to avoid them.