Pro wrestling and content marketing? They have something in common?
Hard to believe, but there are actually many similarities, and definitely some lessons we can take from whatâ€™s widely regarded as completely fake.
I know what youâ€™re thinking â€“ â€śitâ€™s all fake!â€ť Actually, itâ€™s not. One of the oft-heard mottos in the business is: â€śThe outcomes are fixed. The wrestlingâ€™s real.â€ť
When I say â€śrealâ€ť, I mean that itâ€™s been carefully planned with defined goals and objectives, created to engage a specific audience, focused on telling a story and has a pre-determined outcome.
There are some fundamental rules that go into the creation of world-class pro wrestling matches. And theyâ€™re great examples that transcend into content marketing.
Whether youâ€™re launching a new financial tool, promoting an upcoming event in the banking industry or blogging about the best ways to improve cash flow, keep some of these pro-wrestling tips in mind:
Thereâ€™s a reason pro wrestling went from a side show at carnivals to a global multi-entertainment industry â€“ and that reason is content. By harnessing your creative skills, paying attention to how attractive the content is visually and learning how to present it succinctly, youâ€™ll increase audience attention and keep them coming back.
We do have our finger on the pulse of the marketplace, if for no other reason than having all these live events that continually feed the creative process, and we listen to our audience all the time.
– Vince McMahon Jr., WWE Owner & CEO