Monday, 19 March 2018

Information and commentary for the small business banking industry

What to do in response to changes in content marketing

19 Aug

Content marketing is continually changing – so how is your bank going to adapt to those changes to stay ahead of the competition?

Some businesses will face content burn out

Content marketing can take a long time before a business is able to see results. Businesses tend to give up on content marketing too early if they’re not reaching their expected outcomes.

It can also be difficult to measure the return on investment from content marketing. If your content marketing isn’t working:

  • Avoid repeating the same thing.
  • Take a step back and get to know your customers again.
  • Reengage your customers with a new strategy.

Have a look at TSBC’s blog to find out which social media platforms work best for your bank.

Some businesses will be forced to improve

Like any competitive part of life, a business’s content will be competing against its rivals’ content.

If your content isn’t getting read and shared, your only realistic option is to improve it. And to improve it, it will have to be better researched and written, and offer greater value to your target audience.

Take a look at TSBC’s blog to find out how you can use automation to distribute your small business content.

Visual content will take over blogging

Your customers probably don’t have a lot of time to trawl through pages of text. Images and video are what they want – so aim to give them visual content.

Most blogs are accompanied by images or even video these days. Being able to stimulate your customers’ eyes with visual elements is a major factor in successful content marketing.

However you decide to increase and enhance your visual content (whether with charts, images, videos or infographics), make sure you use relevant visuals. It’s vital not to sacrifice your customers’ user experience by creating irrelevant visual content.

Learn about the content marketing trend of data-driven storytelling through TSBC’s blog.

At TSBC, we can provide you with the content you’re looking for to help your business respond to changing content marketing conditions. Contact us via email at to find out how we can assist you.


Glen Senior
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.

« »