Monday, 19 March 2018

Information and commentary for the small business banking industry

What’s so great about content marketing?

02 Nov

It’s no secret – content marketing has fast become more popular than traditional marketing methods such as print, radio and television. Why? Because online is the first place that people look when they’re searching for, or researching goods and services.

It’s also because content marketing is such a flexible tool. You can include all the material you would in a brochure, upload videos that might have been used in a TV commercial for a fraction of the cost, or create voiceover advertising that rivals anything heard on the radio.

It’s also really cost-effective overall. Compared to the expense of producing and airing TV and radio ads, videos on your website are much cheaper. And you’re probably going to gain a higher audience share, because people are more likely to be researching banks online than waiting for the advertisements on TV and radio.

Plus, you’ll get to include blogging in the mix, and banks should be blogging. They’re a great way for customers to get to know the people in your bank. All you need to do is get them to agree to pen a blog now and then. If you’ve got a blog that’s written by different people, in different departments, you’re allowing your customers to become personally engaged with the bank. It’s also a great way for different departments to get the word out about exciting new products or events.

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