Monday, 23 July 2018

Information and commentary for the small business banking industry

Why banks should be blogging

24 Oct

It’s no secret that banks are in need of fresh, dynamic content for their websites, especially their small business sections. One of the areas they seem to be lacking in most is blogging. And this is a shame, because they’re missing out on a rich source of content that’s proven to engage audiences and drive traffic to websites.

One of the best ways to keep customers coming back is to make sure the site is dynamic – that there’s always something new to read, watch or interact with. And a blog is an easy way to update content on a regular basis.

Blogs help to personalize a bank. In an industry where trust between a provider and their customers is paramount, forging a personal connection with an audience is essential. If people find it easy to engage with their bank and that they have a connection with them, they’re more likely to entrust their finances to them.

What you’re looking to do is create top-notch online content for small business owners, accountants and others in the business arena. The kind of content you’re aiming for should be strategically useful to business owners, yet also of an informal nature so that the content engages them on a personal level. By doing this you’re offering two things with your content: good advice and the chance to connect with your customers.

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