Itâ€™s no secret that banks are in need of fresh, dynamic content for their websites, especially their small business sections. One of the areas they seem to be lacking in most is blogging. And this is a shame, because theyâ€™re missing out on a rich source of content thatâ€™s proven to engage audiences and drive traffic to websites.
One of the best ways to keep customers coming back is to make sure the site is dynamic â€“ that thereâ€™s always something new to read, watch or interact with. And a blog is an easy way to update content on a regular basis.
Blogs help to personalize a bank. In an industry where trust between a provider and their customers is paramount, forging a personal connection with an audience is essential. If people find it easy to engage with their bank and that they have a connection with them, theyâ€™re more likely to entrust their finances to them.
What youâ€™re looking to do is create top-notch online content for small business owners, accountants and others in the business arena. The kind of content youâ€™re aiming for should be strategically useful to business owners, yet also of an informal nature so that the content engages them on a personal level. By doing this youâ€™re offering two things with your content: good advice and the chance to connect with your customers.
Some other tips to keep in mind are:
Once youâ€™ve got your blog up and running, make sure you update it regularly. Aim for at least 2 blogs per week. Talk to your small business customers and find out what theyâ€™d like to read about, so that the content youâ€™re creating always has value. Bring in writers from around the bank â€“ youâ€™d be surprised how many people are enthusiastic about blogging, and in this way youâ€™re introducing your colleagues to your customers.
Keep your blogs short, sharp and engaging, focusing on what people need to know. Then ask your SEO experts what the website trafficâ€™s been like since the blog was launched â€“ youâ€™ll be pleasantly surprised!
Here at TSBC, weâ€™re the content marketing experts, with a whole range of solutions including a blogging service. Contact us on www.tsbc.com/contact to find out how we can help you.