Itâ€™s no secret â€“ content marketing has fast become more popular than traditional marketing methods such as print, radio and television. Why? Because online is the first place that people look when theyâ€™re searching for, or researching goods and services.
Itâ€™s also because content marketing is such a flexible tool. You can include all the material you would in a brochure, upload videos that might have been used in a TV commercial for a fraction of the cost, or create voiceover advertising that rivals anything heard on the radio. Compared to the expense of producing and airing TV and radio ads, videos on your website are much cheaper. And youâ€™re probably going to gain a higher audience share, because people are more likely to be researching businesses online than waiting for the advertisements on TV and radio.
The best content in the world wonâ€™t do you much good if itâ€™s not ranking well with the search engines. Thatâ€™s why Search Engine Optimization (SEO) is crucial for effective content marketing. Thereâ€™s no point in spending time and money creating top level content if no-one can find it.
So, although the goals of content and traditional marketing are the same â€“ to promote your business â€“ there are many reasons why content marketing should be a major part of your businessâ€™s marketing strategy, and why itâ€™s streets ahead of traditional marketing.
Read the full article at: contentmarketinginstitute.com