Sunday, 22 July 2018

Information and commentary for the small business banking industry

Why great content is a must for small businesses’ marketing strategy

25 Aug

It’s no secret – content marketing has fast become more popular than traditional marketing methods such as print, radio and television. Why? Because online is the first place that people look when they’re searching for, or researching goods and services.

It’s also because content marketing is such a flexible tool. You can include all the material you would in a brochure, upload videos that might have been used in a TV commercial for a fraction of the cost, or create voiceover advertising that rivals anything heard on the radio. Compared to the expense of producing and airing TV and radio ads, videos on your website are much cheaper. And you’re probably going to gain a higher audience share, because people are more likely to be researching businesses online than waiting for the advertisements on TV and radio.

The best content in the world won’t do you much good if it’s not ranking well with the search engines. That’s why Search Engine Optimization (SEO) is crucial for effective content marketing. There’s no point in spending time and money creating top level content if no-one can find it.

So, although the goals of content and traditional marketing are the same – to promote your business – there are many reasons why content marketing should be a major part of your business’s marketing strategy, and why it’s streets ahead of traditional marketing.

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