It’s not enough to just have a blog, social media presence and videos on YouTube. It’s how you harness these tools that counts.
To create success when content marketing to small businesses, first you need to understand your customers.
A business in New York will have entirely different needs and issues to one in Idaho so instead ofÂ relying on generic content, a bit of ground work willÂ establish exactly where their pain points are and what they expect from you. This will help you to develop the right content to build a synergy and rapportÂ with your customers.
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