Content is an important tool in the marketing world and in the wake of the continual growth in online traffic and mobile device explosion, it is more important than ever for corporates to reconnect with their small business customers while building credibility and trust. Content provides the means to do this.
When people visit a website, they expect to find much more than flat, text-based information about your products and services. They want to find RELEVANT, ENGAGING and INTERESTING content they can interact with, which gives them meaningful and trustworthy information about the products and services they are seeking.
CONTENT CAN TAKE MANY FORMS
From the e-newsletter you send to your customers to a video on your website,high-quality content has been shown to have many benefits, both for customers and organizations.
CONTENT IS MULTI-FACETED
Content is multi-faceted. It can expand your reach and diversify your customer base and it is a marketing tool in its own right, creating positive experiences for users. Research also indicates a lower cost for lead generation, with a 31â€“41% reduction in cost per lead when compared with paid search.
IN ESSENCE, HIGH-QUALITY CONTENT IS A MAGNET THAT ATTRACTS AN AUDIENCE