Monday, 19 March 2018

Information and commentary for the small business banking industry

Win the content wars by optimizing for mobile

25 May

There’s a war going on – and the frontline is content. The ever-increasing competition on the Internet is forcing businesses to provide original, worthwhile content that’s available at the push of a button. It’s content that needs to be optimized for mobile devices.

The right small business content through the right channels

Having the right pieces of small business content, delivered through the right channels, at the right times, and geared towards mobile devices can help create fantastic customer experiences. It’s vitally important to optimize your content so you can gain opportunities that:

  • Engage with your customers.
  • Generate leads.
  • Convert those leads.

If your content is adaptable for different mobile devices, you’ll still need to decide when to filter it through to potential customers. Find out how you can use automation to distribute your small business content.

The mobile relationship you can bank on

The mobile website and mobile app are quickly becoming the direct and most immediate relationship between banks and their small business customers. The content provided needs to make customers feel valued and satisfied through their mobile interactions.

Consumers are using their devices wherever they are and at any time, night or day – sometimes referred to as the ‘mobile revolution.’ By offering optimized content, you’ll stay competitive and maintain a relationship with your customers, leading to a higher lifetime customer value.

Learn how being able to create multilingual content could be a pathway to a more prosperous future.

Optimizing your mobile app

It was only a few years ago that mobile apps became a hot topic for companies because any business without one realized they needed one. However, many of those mobile apps didn’t really have a core function – they needed to be optimized.

Banks have begun to get the hang of just how useful a mobile app offering online banking can be. A few important questions to ask include:

  • What are the main features that you know your customers want?
  • How can you make the app easy to use with minimal steps?
  • Based on your customers’ locations, what are they doing and what are their intentions? Can you push an appropriate notification their way at the right time?

At TSBC, we have content that can be optimized for the mobile devices you want to target. Contact us via email at to find out how we can help.

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