Ever notice how the accounting software companies are all starting to look the same?
How does a small business choose? Now that Sage and Intuit have launched online versions of their software to catch up to Xero, the threeÂ most practical options have similar price points, features (if not launched then about to be), conferences and partner programmes.
Here are threeÂ promo blurbs for partner conferences. Can you guess which is which?
‘brings you a speaker lineup of trailblazing, dynamic leaders whose valuable, real-world advice will propel your business forward’.
â€˜where business gets personal with celebrated speakers, business experts, tech innovations, mentor and peer networking, in-depth education, interactive training, certification, and off-the-chart experiences’
â€˜three days, four tracks, over thirty speakers, hundreds of innovative accounting professionals â€“ and you’.
All the same format; threeÂ days, wheel out the celebrity, network, learn about the industry etc etc. Donâ€™t get me wrong; I think these events are great, for everyone (a banker, small business, accountant, government department, corporate).
My point is that if youâ€™re advising a small business, and they need to choose between providers, it probably doesnâ€™t matter who they choose. Each of these companies will be â€˜the bestâ€™. Â In order Iâ€™d choose first the one that has the feature set you need specific for your business, second the easiest to use . Or third if they all have the requirements you need, then choose the cheapest!
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.